Corporate logos are generally not appropriate for wedding invitations,
even if most of your guests are business associates. The exception
arrives when you own the business versus just working for one. Being
the proprietor of the enterprise gives you leave to incorporate your
logo.
Creating Modern Wedding Invitations with a Corporate Twist
If you are part of a family business, are marrying into one, or own one
with your future spouse, then you might consider including your logo to
create modern wedding invitations. Wedding invitations are often a
reflection of the couple, so if an accurate reflection includes running a
business together, then why not include this aspect of your lives on
your wedding invitations?
Incorporating a logo is especially relevant if your business is related
to the wedding industry. You might own a catering company, a wedding
planning business, or even a flower shop or party rental store. Any of
these could directly relate to your wedding and could ostensibly be
included on your modern wedding invitations. If you are a florist, for
example, creating your own wedding invitation with your corporate logo
could not only act as an advertisement, but you might even be able to
write off your invitations as a marketing business expense.
How to Incorporate Your Logo
If you’ve decided that your business logo should be included on your
wedding invitations, you have unconsciously chosen modern wedding
invitations instead of traditional. Modern styles are more flexible and
don’t have as many decorum rules attached, giving you the ability to
break with tradition and use bold colors, unique designs and patterns,
and even a corporate logo.
If your business relates to weddings, you could consider using a color
from your logo (unless it’s black and white) to incorporate on the
invitation. For example, if you own a floral shop and your logo has your
business name surrounded by a ring of pink roses, then you could use a
bolder shade of the pink as an accent color on the invitations. Or, if
you choose a pocket style, make the pocket a deep pink with your logo
embossed in the center.
If your logo uses a particular shape, then you could extract that
element and use it with the invitation, and even have the wedding
invitation itself shaped like a square or circle to mimic your logo.
You could even incorporate a sticker of your logo to use as a clasp for a
bi-fold or tri-fold invitation. The texture of your modern wedding
invitation can also be used to create interest, such as using fabric,
wood veneer, even acrylic – especially if one of these materials relates
to your business – to accent your ultra-modern, ultra-chic invitations.
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